What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands using digital channels such as search engines, websites, social media platforms, email, and mobile apps.

Scope of Digital Marketing

The scope of digital marketing is vast and continues to grow as businesses increasingly rely on digital platforms to connect with customers. It covers a wide range of strategies, tools, and career opportunities, making it one of the fastest-growing industries worldwide.

Techniques of Digital Marketing

There are several techniques of digital marketing:

1. Search Engine Optimisation

There are 2 types of SEO:

a. On-page SEO

b. Off-page SEO